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2008
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Internship Placement Categories
A. Broadcast
Standards & Practices
Site: TV network.
Activities: Learn how to screen
commercials/programs for deceptive claims and/or
distasteful scenes, attend meetings, review docudrama
scripts, conduct research, verify facts. Particularly
beneficial for, but not limited to, students interested
in law and copywriting.
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B. Commercial Production
Site: Ad agency.
Activities: Assist in all phases of production such
as pre-production meetings, casting calls, shoots,
editing sessions. See a project progress from concept,
to storyboards, to execution. |
C. Entertainment
News/Production
Site: Broadcast or cable network,
local TV station, independent production company.
Activities: Assist in all phases
of production, do research, write, go on interviews,
act as audience coordinator, propose story ideas,
screen and log tapes, find clips, observe editing,
answer viewer mail. |
D. Local News-Radio
or TV
Site: Radio or TV station.
Activities: Do research, observe
editing, arrange interviews, shadow reporters, assist
producers, propose story ideas, set up camera shots,
write stand-ups, log tapes. Union restrictions apply.
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E. Marketing/Public
Affairs
Site: Basic cable network or local
station.
Activities: Attend meetings and
brainstorming sessions, interact with cable affiliates,
coordinate marketing kits, assist in writing promotions
and movie summaries for monthly program guides.
Strong writing skills recommended. |
F. Media Planning/Buying
Site: Ad agency.
Activities: Conduct research such
as analysis of audience numbers, estimates on future
programs and costs, screen TV pilots, assist media
planners and buyers with special projects, work
on major accounts. |
G. National News
Site: TV network or news production
company.
Activities: Do research, assist
producers, observe network news gathering, watch
taping of newscast, go on shoots, speak to affiliates,
propose story ideas, learn about satellite feed
operations. Union restrictions apply. |
H. New Media
Site: Network or Internet company.
Activities: Student should have
excellent computer skills, be Internet savvy, a
strong writer, highly organized, and able to work
independently. Interns who work at a cable network
might assist in the content development of their
web site by conducting research and writing copy. |
I. Program Marketing
& Distribution
Site: Syndicator.
Activities: Learn how programs
are marketed and distributed, screen movies and
TV programs, assist in promotions of pay-per-view
films, do research on digital TV, observe production
and editing of promotional spots, arrange and attend
client meetings. |
J. Radio Programming
Site: Radio network.
Activities: Opportunity to learn
how a national radio service works, do research,
work with talent relations, book guests and set
up interviews, write interview questions, log tapes,
assist in production of shows, interact with affiliates. |
K. Research/Sales
Site: Station rep firm (these companies
obtain national advertising for stations they represent
across the nation) or local/national cable sales
company.
Activities: Assist research managers/analysts
in developing sales promotions and tracking ratings,
attend sales meetings, shadow account executives
on calls to ad agencies, interact with ad agencies,
cable networks, and radio and/or TV stations. |
L. Sports
Site: Production company, radio
station or network.
Activities: Write press releases
and interview questions, book guests, call prospective
advertisers, assist producers on shoots, gather
research, attend press conferences, observe editing,
work on schedule for major sporting events. |
M. Television
Programming
Site: Station rep firm (programming
departments at rep firms offer advice on which
shows
to buy and where they should be placed on the
local program schedule).
Activities: Assist in assembling
pitches for stations, update avail lists, interact
with TV syndicators, attend programming meetings,
provide research analysis, view new TV programs,
maintain programming schedules for stations.
N. Television Programming
Site: Basic Cable Network.
Activities: Update avail list
for acquisitions, attend program pitches, read
scripts for projects in development, screen movies,
assist in distribution of network schedules and
movie dubs, organize promotional mailings for
original programming. |
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